An Easier Way to “E-myth” Your Business
Posted in Outsourcing & Delegating
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I liked the book “The E-myth Revisited” so much I went through the Emyth Mastery Program (it took 2 years and about $13,000). It thoroughly explained in easy terms every aspect of how to run a business, and I strongly recommend it for that reason.
It also gave their process for writing your own systems. So over the course of the program, I wrote 300 pages of an operations manual for my team to use when running my real estate business for me. Looking back, I’m NOT a big fan of that method, because for each process I was writing a 10-page MANUAL which took forever and no one felt like reading through it anyway.
I’ve found what I believe to be a much easier method for most small businesses. My advice would be to:
1. Make simple checklists of who does what & when, and all the steps involved in doing it as efficiently and effectively as possible.
2. When you’ve got to demonstrate how to do something, just talk into a digital recorder in your car, tape it with a flipcam, or use www.jingproject.com to record screenshots of yourself doing something, and it hardly takes any time to train someone.
3. And, if nothing else, make a simple system for the 5-10 things that take the most time, or that you hate doing, or that create revenue for you.
Automating your business is not a myth. But it takes TIME to do, you have to THINK, and you have to WORK. This is exactly why no one does it!
But, if you do it, it’s the ONLY way to really get free of your business. Just make sure you change your investing strategy and make key decisions with the times, or you could still wake up in a real bind someday. It is possible to run a systemized business into the ground. So even if someone else is doing all the hands-on work for you, it will always be your job to pay attention to things and make changes as needed.
















2 Responses to “An Easier Way to “E-myth” Your Business”
By Marty Thomas on Jul 27, 2009
Hi Alan. Interested in your thoughts.. Does 37signals or E-myth have the right philosophy for business start-ups today? http://www.purlem.com/blog/?p=38
By Alan on Jul 27, 2009
There’s nothing E-myth teaches that says you can’t change your strategy as you go, stay small, avoid large ad spending, or give trial memberships.
Having manuals is so that whatever it is you decide to do at present can be done well, and even 37Signals could do that.