| |
|
Businesses, like real estate,
can be planned, built, finished, and sold
for a profit. But what if you own a business
that buys and sells real estate? It's not
the same. The best you can do is sell the
real estate that you've bought, and that's
the end of it. No one will buy your business
and pay you several times your current yearly
profits, as they would other businesses. Stinks,
doesn't it? I'll go into the details of why
this is, but also offer this self-coined truism
as a consolation prize:
|
| |
| "You'll never sell your real estate business,
so you might as well automate it." |
|
I. Other Businesses' Options and Exit Strategies
Other industries have it good, or at least some of them.
If you were to start a company that, for example, sells
chairs, you would make your initial investment and get to
work. You'd test ways to find people who buy your chairs,
and you'd develop relationships with retailers who buy from
you in bulk and resell your chairs to the public. Once you
make enough money to survive, you grow the business by reinvesting
profits, borrowing, or raising capital.
Then you get bigger, sell more, make more, and before you
know it, you have a track record of several years. You could
now sell your business to someone else. But, of course,
the more profitable your company is, the more someone will
pay for it. Each industry has its own rules of thumb, but
for the most part a buyer will offer you a multiple of your
company's yearly earnings (hopefully several times).
Other things besides earnings can increase your company's
sales price, such as systemizing it. If you can show a buyer
how your company runs itself without you (the owner) having
to do anything, you can imagine how much more attractive
it will appear to them. Who wouldn't want to own business
that spits out money year after year without much work?
It's worth paying more for.
People and companies who buy businesses also want to buy
something that is scalable. This means that they should
be able to grow it without having to hire a ton of people.
Law firms can't do this, because each attorney can only
bill so many hours, and in order for the firm to make more
money, they will have to hire more attorneys. Compare this
to a software business where people can download the products
from a website-you could potentially sell hundreds or thousands
more copies per year before you have to hire someone new.
So, selling it gives you a lump sum of money that you can
use to start a new business, invest somewhere and retire
on, or whatever. Most businesses don't sell because they
wouldn't sell for a substantial amount, but it's still many
entrepreneurs' dream to build a business, sell it for a
huge amount, and get the heck out of Dodge. I know a few
people who have done this, and I am insanely jealous.
II. Why Real Estate Investment Companies Are Different
The reason I'm jealous is because not all business types
are able to do this. Some businesses rely so much on the
owner and their specialized expertise, that it would be
hard for a new owner without that same expertise to jump
in and make it work. Like a law firm. Or a doctor. Or, regrettably,
a real estate investment company that flips and/or holds
property.
The best that we can hope for is to sell whatever assets
we've accumulated. For doctors and law firms, those assets
are customer lists, supplies, and maybe the building they
are in. For us investors, it's our properties and that's
it.
Our companies are only (perceived to be) worth whatever
we can sell our properties for.
I think that an investment company is scalable. I can picture
a company that buys and sells 100 houses per year and only
has a tiny office of staff. But when is the last time you've
heard of a real estate investor selling their business?
I haven't. It just doesn't happen. Instead, we're just looked
upon as individuals with real assets that we could sell
off, and I doubt any investor would pay market value for
them.
III. But at Least You Can Automate It
You can even write systems for your real estate company
and get it to the point where it practically runs itself
without you. But no one cares. So, if you can't sell your
company, you might as well make life as easy as possible
and systemize it for your own benefit. Map out who does
what, write the systems, and hire the right people to run
them for you and give you reports.
And, if it's creating cash and equity profits year after
year anyway, this may not be such a bad thing. You just
need to know what you're getting into. So while individual
houses have multiple exit strategies, your investment business
as a whole has two: