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By Alan |
Why You Can't Live Without
A Personal Assistant
By: Alan Brymer
Having an assistant is one of the best
investments you'll make as a real estate entrepreneur. Like
all parts of your business (and yes, buying, leasing, and
selling houses is a business), they require an investment
of your money and also your time. You'll need to invest
a little money in order to hire, train, and compensate them
for their services. And, you'll need to invest some time
to help them get the job done right-more in the beginning
and much less as time goes on.
In exchange for your investment in them, a good assistant
will help you to generate much more money than you are paying
(bringing you a rate of return that would make any investor
jealous). And, they will save you countless hours for every
extra hour you spend developing them.
Although many investors are hell-bent on trying to do it
all themselves, or think they can't afford one, here is
a partial list of reasons why you absolutely can't live
without an assistant:
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- You will do more deals. Marketing is probably
the best thing to hire an assistant to do. They will help
you to execute advertising campaigns that you just would
not have gotten around to doing on your own. They can
compile lists, print letters, make calls, stuff envelopes,
buy supplies, shop around for pricing, and do plenty of
other things that generate leads for you that you would
not have had the time or inclination to do otherwise.
- You will look more professional. When people
receive a call from your assistant, they will know that
you are a real player. It makes you look successful, organized,
and trustworthy. Your credibility with sellers will increase,
which will put them at ease and help you to get more offers
accepted. Private lender prospects will acknowledge you
as a legitimate business and will feel safer sending money
to you knowing that you are not a fly-by-night operation.
- You will have less stress in your life. No one
likes drowning in work. One of the worst feelings on earth
is to have more work due than you can possibly hope to
accomplish in the time available. Having an assistant
will take a huge burden off of your back, especially when
they do tasks that you don't like doing or are not good
at.
- You will be able to build a team. Having an
assistant will help you to practice your skills at hiring,
training, and managing team members. They are the ideal
"starter employee" because they are not difficult to find
and can immediately begin doing simple tasks for you.
And, there is almost always an immediate use for their
help. They will help prepare you to hire other team members
when the time comes, if you so desire, such as a salesperson,
renovations supervisor, or a purchasing representative.
- You will have a better lifestyle. Isn't this
one of the reasons why you got into real estate to begin
with? When I started my real estate investment company,
I had visions of lying around on the beach somewhere,
living the good life while the rent money poured in. Then,
I found out there's actually a lot of work involved. A
good assistant will give you your life back so you can
spend it with your family, working on hobbies, or working
on your business (which is always more fun than working
in it).
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